17 Sep 2014, 12:23 — 4 min read
According to statistics, there are more than 47 million SMEs in India but only about 5% of these boast of a website or some sort of online presence. While traditional media channels like newspaper ads and outdoor ads still lead the advertising spends for SMEs, the Internet is emerging as the fastest growing medium for advertising with 58% of SMEs with websites using the Internet to generate business leads.
An online presence is one of the most important assets for a business. Websites serve as the most economical and useful form of advertising for a business. In fact even a simple website can work as an online brochure for a venture.
Here are some of the obvious reasons why a company website is essential.
It is therefore vital to create a website that represents the company philosophy & encapsulates its values, principles and competencies.
Some of the factors to be kept in mind while building a website are to give great deal of thought as to the purpose of your website; pick an appropriate domain name; create your content; design your website professionally and to make sure that you list & market your website.
Here are a few simple ways to establish a business online presence and identity.
Creating a robust company website & becoming net savvy is the way forward for SME owners in the 21st century.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
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