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Click-Through Rate (CTR) - Business concept of the day

Click-Through Rate (CTR) - Business concept of the day

Marketing

GlobalLinker Staff

GlobalLinker Staff

7 Sep 2018, 12:32 — 1 min read

Definition: Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page. It refers to the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.


Example: CTR of a banner that had 100 views/impressions and had only one click on it will give you a CTR of 1% 

Business Insight: CTR is often used as a measure to see how well an online advertisement has performed. CTR is a key quantitative performance measure used by digital marketers.

 

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GlobalLinker Staff

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