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Every Business Needs a Branded Email Address

Every Business Needs a Branded Email Address

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GlobalLinker Staff

GlobalLinker Staff

17 Dec 2014, 11:40 — 3 min read

We are writing this article to reiterate the importance of having a branded email which in today’s world has become more of a necessity than a choice. Lots of businesses today continue to use yourbusiness@emailprovidername.com as their email id and this will most likely always do more harm than good to your business. Here are 4 simple and very obvious reasons why your business should only use a branded email address for all communications. Let’s begin!


  1. Be Professional

    Using email signatures like @Gmail, @Hotmail and @Yahoo can make your business look inexperienced and unprofessional. If you want your customers to take your business seriously, then it’s important to assure them that you’re a well established business. Where first impressions carry a lot of importance, a branded email address is extremely essential in establishing such an image.

  2. Build Trust
    One of the golden rules of business is to build a relationship of trust with the customer. Communicating with customers using a branded email address ensures they know they’re dealing with the right guys. Put yourself in the customer’s shoes and think of how many lucrative offers you have passed up on just because the email came from a stranger and from an unbranded email address which made it seem suspicious. We’re betting this has happened almost 100% of the time.

  3. Promote your brand
    Think about it. Every email that you send using a branded email address helps in the marketing and branding of your business. Why waste energy promoting @yahoo @gmail, @hotmail, etc. when you could promote your business instead! With a branded email address like yourname@yourcompanyname.com , the customer knows he can go to yourcompanyname.com to find out more about your company.

  4. Its Free
    On the Website Builder module on GlobalLinker, when you buy a domain name or hosting package, you get FREE email accounts that you can customise to your company name. All you need to do is setup your email address and you’re good to go.

If you’re still using an unbranded email address for your business, we hope these reasons have helped change your mind. It’s time you give your business the attention it deserves! Bring the change and let your business grow.



Article Courtesy: http://bigrock.com/blog/email/every-business-needs-a-branded-email-address


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GlobalLinker Staff

We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.

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