8 Dec 2014, 11:23 — 4 min read
Most businesses now look to have a company blog section as part of their overall marketing strategy.
While it is important that your content should be meaningful and well-written, however, the challenge really is on how to write a blog that can absolutely stand out of hundreds of similar posts already online?
Well, accomplishing this task is no mean feat if you keep the following three golden rules in mind:
To create “high impact” content, you need ensure that the information is presented in a manner that is easy to comprehend, and at the same time, is engaging. Also:
Add images that can convey your message easily – Afterall, “A picture is worth a thousand words.” So use infographics and photos and let them do the talking.
To capture the same, use day-to-day anecdotes to drive home your point. User experiences that people can relate to, so they can remember and recall what you have said.
Play with emotions by adding humor, exhilaration, surprise or debate in your stories, as may ‘fit the bill’, as this captivates the reader to play them out in his/her imagination!
It’s worth remembering that storytelling or content writing for blog is the best form of connecting to people! When you weave experiences into a story, your content will hit the bulls-eye!
In the digital world, it is your content which puts you in front of people. Keeping all the afore said points will enhance the effectiveness of your content to find that the winning edge.
Posted byAyesha Saini
Digital Writer and Blogger. Accidental Entrepreneur.
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