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Marketing Automation - Business concept of the day

Marketing Automation - Business concept of the day

Marketing

GlobalLinker Staff

GlobalLinker Staff

287 week ago — 1 min read

Definition: Marketing Automation is the tool that lets you 'automate' your marketing campaigns. 

Example: Marketing automation via newsletters and online advertising helped the retailer increase its sales considerably.

 

Business Insight: Lead nurturing, behaviour-based strategies are marketing automation solutions that help speak meaningfully to your target audience.

 

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