Knowledge

GlobalLinker Staff 

356 week ago, 1 min read

Branding & PR

Brand Identity - Business concept of the day

Learn about 'Brand Identity', our business concept of the day.

• 6 Comments

Sourav Paul 

356 week ago, 5 min read

Branding & PR

5 tips to build a strong identity for small businesses

Establishing an identity for your SME is a great way to make it more competitive and ensure sustainable growth.

• 3 Comments

GlobalLinker Staff 

368 week ago, 5 min read

Branding & PR

How to build an evergreen brand

We explain what a brand is, why it is important to a business and how you can develop a brand strategy.

• 2 Comments

Helly Jogatar 

372 week ago, 7 min read

Branding & PR

How I leveraged social media to build our brand

Helly Jogatar shares the social media branding strategies she learned while growing her customisable shoe brand.

• 6 Comments

Shama Dalal 

372 week ago, 5 min read

Branding & PR

The impact of colours in customer & marketing...

Learn how to rely on colours as a branding and marketing strategy for your SME.

Sourav Paul 

375 week ago, 5 min read

Branding & PR

Use colours strategically to market your brand

This Holi, Sourav Paul elaborates on the impact of colours in branding & marketing.

• 3 Comments

Ravi Kariya 

388 week ago, 4 min read

Branding & PR

Rise in trademark applicants bodes well for India

The increase in applications for trademarking bodes well for the Indian economy.

Anil Kumar 

393 week ago, 4 min read

Branding & PR

The Dark Matter

Anil Kumar shares how often negative publicity can put a brand in the public eye & help promote sales.

Prateek Srivastava 

394 week ago, 4 min read

Branding & PR

Building a personal brand can help you in your...

Creating a personal brand allows entrepreneurs to attract clients and increase sales while being a thought leader in the market